Privacy Policy

BLUU SOFTWARE (Pty) Ltd | Effective Date: 1 June 2026 | Version 1.0

This Privacy Policy explains how BLUU SOFTWARE (Pty) Ltd (“BLUU”, “we”, “us” or “our”) collects, uses, stores, shares and protects your personal information. This policy applies to all individuals who visit our website, use our services or engage with us in any capacity.

BLUU is committed to protecting your privacy in accordance with the Protection of Personal Information Act 4 of 2013 (POPIA), the Electronic Communications and Transactions Act 25 of 2002 (ECT Act) and all other applicable South African legislation.

By using our website or services, you acknowledge that you have read and understood this Privacy Policy.

1. Who We Are

BLUU SOFTWARE (Pty) Ltd is a South African digital agency providing custom software development, mobile and web application development, digital marketing and web hosting services.

Registered Address: Pretoria, Gauteng, South Africa

Email: legal@bluu.co.za

Website: www.bluu.co.za

2. What Personal Information We Collect

Information you provide directly:

Full name and surname · Email address · Phone number · Company name and registration details · Physical and postal address · Payment information (processed via third-party payment gateways - BLUU does not store card details) · Project briefs, onboarding documents and scope of work details · Any other information you voluntarily submit via forms, email or in person

Information collected automatically:

IP address and device information · Browser type and version · Pages visited and time spent on our website · Referring URL and exit pages · Cookies and similar tracking technologies

3. Why We Collect Your Personal Information

To provide, manage and deliver our services to you · To communicate with you regarding your project, account or enquiries · To send you onboarding documents, welcome packs, invoices and project updates via the BLUU Client Dashboard · To process payments and manage billing · To improve our website, services and user experience · To comply with our legal and regulatory obligations · To send you marketing communications where you have consented · To protect the security and integrity of our systems and services

4. How We Store and Protect Your Information

BLUU implements appropriate technical and organisational measures to protect your information, including secure encrypted storage, access controls, regular security assessments, secure HTTPS connections and confidentiality obligations on all staff and contractors.

We retain your personal information for as long as necessary to fulfil the purposes for which it was collected. When no longer required, personal information is securely deleted or anonymised.

5. Sharing Your Personal Information

BLUU does not sell your personal information. We may share your information with service providers who assist us in delivering our services, professional advisors under confidentiality obligations, law enforcement where required by law, or a successor entity in the event of a business sale or merger.

6. Cookies

Our website uses cookies to enhance your browsing experience and analyse website traffic. You can control cookie settings through your browser. By continuing to use our website, you consent to our use of cookies.

7. Your Rights Under POPIA

The right to know what personal information we hold about you · The right to access your personal information · The right to request correction of inaccurate information · The right to request deletion of your personal information · The right to object to the processing of your personal information · The right to withdraw consent at any time · The right to lodge a complaint with the Information Regulator of South Africa

To exercise any of these rights, contact us at legal@bluu.co.za.

Information Regulator of South Africa: www.inforegulator.org.za

8. Changes to This Policy

We may update this Privacy Policy from time to time. We will notify you of material changes by posting the updated policy on our website with a revised effective date.

9. Contact Us

BLUU SOFTWARE (Pty) Ltd

Email: legal@bluu.co.za

Website: www.bluu.co.za

Pretoria, Gauteng, South Africa